MANAGEMENT TOOLS AND POSITIONING OF SUSTAINABLE ENTERPRISES AND MARKETING ECOLOGICAL
Dalia Plata de Plata*
Universidad Rafael Belloso Chacín. Venezuela
daliaplata@cantv.net
ABSTRACT
The human civilization is directing its actions forward-component ecologic taking as a principle for project management designed for the green market, that is, products that generat. This was designed to determine managerial tools This research was aimed at identifying management tools for the positioning of the company and sustainable marketing ecologic. This research was descriptive and transectional field. Reached the following conclusions, sustainable enterprises have been formed taking as the main axis management. What they allowed the generation of organic products, taking into account from the extraction of raw materials, production, in addition to the wrapping, packing and to become solid waste that is intended for recycling, reuse and recovery. For those consumers who choose their products when making their purchases.
Key words: Management, Sustainable companies, marketing environment.
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